Jordans 2019 Cheap, Taking 17 years in the making, a cult classic returns; its original inception into the culture saw it overshadowed by the “Black Cement” in popularity. The reprisal brings forth the hallmarks and aesthetics known to swathe the kicks. The Air Jordan III first released in 1988, the year MJ earned his first league MVP and Defensive Player of the Year honors. Originally debuting in 2001, the Mocha colorway is back with updated materials yet stays true to its OG form with a white leather upper and rich dark mocha elephant print.
Retro Jordan releases were still fairly new (other than the 1994 Retro releases that were ahead of their time) and while Jordan Brand had seen success with re-releases of classics in OG colors, this “Mocha” brown was more a play on what was currently trending at that time — skate shoes. Tumbled leather runs across the upper in a crisp white coloring, while brown acts as an accent on the sole, Jumpman branding and elephant print detailing on its heel and toe.
New Air Jordan 3, The Air Jordan 3 Mocha last made its appearance in 2001, and it’s now scheduled to return as part of Jordan Brand’s Holiday 2018 collection. The 2018 retro will be similar to the 2001 edition with white tumbled leather making up the upper, followed by dark mocha elephant print overlays seen on the toe cap, and heel area. More mocha accents are used for the Jumpman branding on the tongue, upper eyelets and branding on the heel. Finally, a white midsole and mocha outsole tops it all off.

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