adidas Originals NMD was a major win in the Brand With Three Stripes’ new age rise
Built from the nomadic spirit of the adidas Originals archives, the adidas NMD R1 surfaced as an immediate wardrobe staple upon release. Crafted with urban exploration as a focal point, the fusion of BOOST and Primeknit spawned a perfect sneaker for styling, providing a mercurial silhouette perfect for all interpretations. The evolution of NMD has elicited differentiation through unique takes, including NMD C1, NMD CS1, NMD R2, NMD XR1 and more, all maintaining the foundation created by the R1.
The adidas Originals NMD was a major win in the Brand With Three Stripes’ new age rise. VP of Global Design Nic Galway, a 16-year veteran at adidas, also noted for his hand in the creation and development of Kanye West’s signature line, incorporated a touch of the past and the future into the NMD’s look. In regards to the former, DNA from the classic adidas Micro Pacer, Rising Star and Boston Super silhouettes served as inspirations. The use of adidas’ innovative Primeknit and BOOST technologies brought the NMD into the future.
adidas NMD Human Race, Collaboration is key to progression, and through NMD, a deep lineage of globally-known retailers has put their own spin the NMD’s story. Yielding nuanced materials, inspirations and color executions, adidas NMDs have provided a canvas for many stories to be told. The NMD R1 has seen many interpretations, from Tokyo to Atlanta, alongside an influx of stories that add to the sneaker’s nomadic lineage. The heritage story of NMD continues facilitation of global perspectives.
