The complete history of the Nike Air Jordan 1
Jordan Shoes Sale UK story of the Nike Air Jordan 1 is complicated, with complicated details. Every year, the legend of the person who made Air Jordan 1 famous becomes bigger and more exciting. As sneaker culture continues to flourish and become a multi-billion-dollar global phenomenon, it is worth reviewing how fairly simple sneakers made of red, white and black leather affect everything from basketball games to fashion and modernity- Day marketing.
In 1984, Air Max 270 Chicago Bulls selected Michael Jordan as the third overall pick in the NBA Draft. The big men Hakeem Olajuwon (Houston Rockets) and Sam Bowie (Portland Trail Blazers) were selected before Jordan, mainly because the team prioritized centers rather than guards. The New York Times didn’t even mention Jordan’s college player of the year until the draft report was about to end.
Although Jordan is not 2020 Air Force 1 first choice, the Bulls still have enough confidence to sign his seven-year, $6 million contract-this is the third largest rookie contract in league history behind Olajuwon and Ralph Sampson.Although contract negotiations are underway with the Bulls, Nike is cooperating with Jordan. Several key figures were involved in the negotiation. The story is complicated and controversial, but as Sonny Vaccaro, the shady marketing agent responsible for signing the college basketball coach to Nike, said, he convinced Swoosh marketing director Rob Strasser that Jordan was worth signing at all costs.
Yeezy 350 For Sale Other participants included Nike designer Peter Moore, who proposed the Air Jordan 1 sneaker design and the “Wings” logo, Donald Dell, who is the president of the sports management company ProServ, and Jordan’s agent David Falk who negotiated Nike’s Trade and work for ProServ.Dell used to be a professional tennis player. At that time, the market sales of tennis players far exceeded those of basketball stars. The head of ProServ oversaw the successful marketing of tennis stars such as Stan Smith and Arthur Ashe, and his goal was to showcase Jordan in the same way.
