Who has the most expensive shoe contract in the NBA? Jordan is still top class after retiring
Air Jordan Shoes 2021,After nearly 20 years of retirement, Jordan still holds the most expensive shoe contract in the NBA. According to a report from Sportico on April 23, local time, since the successful cooperation between Michael Jordan and Nike in the 1980s, signing NBA star players with a lot of money has become a marketing trend for sports brands such as Nike, Adidas, Under Armour, and Puma. In 2021, 12 top NBA stars, including Michael Jordan, LeBron James, and Kevin Durant, have earned more than $8 million from their shoe contracts, for a total of $310 million.
Although Jordan, the first-generation sneaker spokesperson, has retired for many years, his sneaker carrying capacity is still amazing. According to the sales tracking data of the American market analysis company NPD, in the year ending in March this year, Nike’s Air Jordan brand has a market share of about 7% in the US performance sneaker market, and its share in the retro sneaker market has reached 55%. It even surpasses the total share of 40% of Nike’s other series. At the same time, Jordan Air Force 1 and other retro sneakers have also driven the popularity of the American retro sneaker market. According to NPD analysis, the market size of performance sneakers and retro sneakers was roughly the same in 2015, but the subsequent developments were quite different. Excluding the DTT business, the sales of performance sneakers in the United States in 2020 are 600 million US dollars, but the sales of retro sneakers have reached 3.9 billion US dollars, which is more than 6 times that of performance 2021 sneakers.
2021 Jordan Shoes, Jordan will get 150 million US dollars from Nike’s sneaker contract. In addition to signing Jordan’s most expensive sneaker contract, Nike also swept the second and third value of the 2021 sneaker contract. In 2016, Nike and LeBron James signed a $1 billion lifetime contract, which earned James $32 million this year. Kevin Durant won the third place in the 2021 sneaker contract revenue with $28 million, which may be due to the 2014 Nike and Under Armour battle. Under Under Armour’s “sell price”, Nike finally gave Durant, the 4th MVP, a 10-year contract worth $300 million. However, Nike, who is used to spending a lot of money to bundle NBA superstars, did not renew the contract with Kobe Bryant this year, ending the 20-year collaboration with the legendary Lakers. NPD analyst Matt Powell (Matt Powell) believes that the weak sales of Kobe shoes is an important reason for Nike’s no renewal. “Kobe is a big star in the Chinese market, but the appeal in the US sneaker market is not enough.”
In addition to Nike, Adidas and Under Armour also invested heavily in signing NBA superstars. James Harden will receive $14 million from his contract with Adidas this year, Derrick Rose will receive $11 million, Damian Lillard will receive $11 million, and Stephen Curry will receive $11 million from his contract with Under Armour. 20 million US dollars were awarded in the contract. In addition, Klay Thompson signed a 10-year contract with Anta in 2017, and with this contract broke into the $8 million list of Sportico statistics. Anta has also become the only Chinese brand on the list.
