Visible Utility Air Jordan 33 Desert Ore/White-Black-Dark Concord AQ8830-200
Borrowing design language from the New Air Jordans 2019 hallowed past while simultaneously featuring technology ahead of its time, the Air Jordan 33 is the best of two eras that represent completely different things pivotal to the sneaker industry. While the Jordan 3 debuted in 1988, it picked up steam and popularity in the 1990s, a forgone era that has become one of the most important in designing sneakers in 2018. This Air Jordan XXXIII colorway was inspired by Nike ACG colorways and vibrant basketball courts. Though it has Yellow, Pink and Red hits, it’s grounded in a neutral beige.
As a Retro Jordan sneaker, it has always been built with the highest level of configuration and the most advanced concept, and the Air Jordan 33 takes the design concept and user experience to a whole new level! The air Jordan 33’s subversive styling is very different from the previous Jordan dynasty. The overall shape reveals an exaggerated sense of future technology, while the details of the body have a bit of functional style. By studying the “practical first” design concept of the spacesuit, Jordan Brand will make every part of the Air Jordan 33 not only helpful for athletes, but also fits Jordan’s flying aesthetics.
As part of Jordan Brand’s holiday 2018 lineup, the Jumpman will be debuting a new Air Jordan 33 dubbed “Visible Utility” releasing this month. We have seen numerous sneaker brands this year design countless creations with inspiration from both the 80s and 90s, leading to nostalgic iterations adored by sneakerheads old and young. With that in mind, the Jumpman has taken that a step further with a brand new Air Jordan 33 given a “Visible Utility” monicker that boasts a whimsically bold color palette. Done up in a combination of Particle Beige, University Red, Infrared, and more, this take on the 33 is arguably the most striking in the early life of the newest performance-geared model.
